For this project, I had the opportunity to work on branding, web design, and app design for a Mexican brand specializing in avocados. The goal was to create a compelling and cohesive brand identity that captured the essence of a modern Mexican brand and the unique qualities of their avocados. I focused on developing a visual identity that was modern yet authentic, using vibrant colors and traditional motifs to reflect the rich heritage of Mexico. The web and app design aimed to provide intuitive and engaging user experiences, highlighting the brand's commitment to quality and sustainability. By integrating storytelling elements and interactive features, the digital platforms successfully connected with customers and reinforced the brand's position as a leader in the avocado market. This project allowed me to leverage my expertise in branding and digital design to create a distinctive and memorable brand presence that resonates with both local and international audiences.