Tu Casa Social Club is a community founded by Javi, where nature, art, music, and the human need for connection come together. Built around the idea of belonging, the project brings together people who share common values and interests. In the future, it will also become a physical space where the community can gather for workshops, events, and shared experiences.

For this project, I developed the visual identity, creating an illustration-led brand system that extends across merchandise, labels, tote bags, and apparel.

The main challenge was to create a brand that feels unmistakably human in an increasingly automated world. To achieve this, I chose a hand-drawn typeface and crafted a series of illustrations inspired by stencil and stamp-making techniques, giving the identity a tactile, imperfect, and authentic character.